That concept implicitly moves responsibility from the developers to the hype industry, which might or might not correspond in all particulars and constituents to the marketing industry. Basically what you have just said is, to me, that hype-ers, or maybe that also means marketers, do not care whether what they are hyping has any value or is total crap, all that matters is their part, the generating of hype. I have heard marketers often seem to say or imply that all you really need is traffic, throw enough traffic at even total shit and some of that traffic will buy into it. Developers are irrelevant in such a scenario. It would only be if hype-ers actually cared about the quality of what they pick to hype that developer details, maybe even whether a developer is involved at all, would matter... So maybe what is actually needed is not good projects/products but, rather, discriminating hype-ers... -MarkM- EDIT: In online marketing I have actually seen more than once the approach of first get millions of people involved using a promise of riches, then not even need a project or product at all, millions of email-addresses or millions of site-visitors, or even more so millions of video-viewers, is plenty profit, why bother "developing" anything other than hype hype and more hype? EDIT2: Come to think of it, this also turns the original question toward "Why do hype projects fail"... Or why do they not, for that matter...
That concept implicitly moves responsibility from the developers to the hype industry, which might or might not correspond in all particulars and constituents to the marketing industry. Basically what you have just said is, to me, that hype-ers, or maybe that also means marketers, do not care whether what they are hyping has any value or is total crap, all that matters is their part, the generating of hype. I have heard marketers often seem to say or imply that all you really need is traffic, throw enough traffic at even total shit and some of that traffic will buy into it. Developers are irrelevant in such a scenario. It would only be if hype-ers actually cared about the quality of what they pick to hype that developer details, maybe even whether a developer is involved at all, would matter... So maybe what is actually needed is not good projects/products but, rather, discriminating hype-ers... -MarkM- EDIT: In online marketing I have actually seen more than once the approach of first get millions of people involved using a promise of riches, then not even need a project or product at all, millions of email-addresses or millions of site-visitors, or even more so millions of video-viewers, is plenty profit, why bother "developing" anything other than hype hype and more hype? EDIT2: Come to think of it, this also turns the original question toward "Why do hype projects fail"... Or why do they not, for that matter...

That concept implicitly moves responsibility from the developers to the hype industry, which might or might not correspond in all particulars and constituents to the marketing industry. Basically what you have just said is, to me, that hype-ers, or maybe that also means marketers, do not care whether what they are hyping has any value or is total crap, all that matters is their part, the generating of hype. I have heard marketers often seem to say or imply that all you really need is traffic, throw enough traffic at even total shit and some of that traffic will buy into it. Developers are irrelevant in such a scenario. It would only be if hype-ers actually cared about the quality of what they pick to hype that developer details, maybe even whether a developer is involved at all, would matter... So maybe what is actually needed is not good projects/products but, rather, discriminating hype-ers... -MarkM- EDIT: In online marketing I have actually seen more than once the approach of first get millions of people involved using a promise of riches, then not even need a project or product at all, millions of email-addresses or millions of site-visitors, or even more so millions of video-viewers, is plenty profit, why bother "developing" anything other than hype hype and more hype? EDIT2: Come to think of it, this also turns the original question toward "Why do hype projects fail"... Or why do they not, for that matter...

That concept implicitly moves responsibility from the developers to the hype industry, which might or might not correspond in all particulars and constituents to the marketing industry. Basically what you have just said is, to me, that hype-ers, or maybe that also means marketers, do not care whether what they are hyping has any value or is total crap, all that matters is their part, the generating of hype. I have heard marketers often seem to say or imply that all you really need is traffic, throw enough traffic at even total shit and some of that traffic will buy into it. Developers are irrelevant in such a scenario. It would only be if hype-ers actually cared about the quality of what they pick to hype that developer details, maybe even whether a developer is involved at all, would matter... So maybe what is actually needed is not good projects/products but, rather, discriminating hype-ers... -MarkM- EDIT: In online marketing I have actually seen more than once the approach of first get millions of people involved using a promise of riches, then not even need a project or product at all, millions of email-addresses or millions of site-visitors, or even more so millions of video-viewers, is plenty profit, why bother "developing" anything other than hype hype and more hype? EDIT2: Come to think of it, this also turns the original question toward "Why do hype projects fail"... Or why do they not, for that matter...